What is the main function of guarantees in purchasing?

In the context of purchasing, guarantees play a crucial role in enhancing the buyer's confidence and reducing perceived risk associated with a transaction. When a guarantee is offered, it assures the buyer that they are making a safe investment, as it typically reflects the seller's commitment to stand behind the product or service. This assurance can alleviate anxiety associated with potential defects, subpar performance, or the need for future returns or exchanges.

While warranties and other aspects, such as timely delivery or discounts, are important components of the purchasing process, they do not primarily address the buyer's concerns about risk during the purchase phase. It is the guarantee that primarily serves to provide peace of mind, making it a key factor in the decision-making process for consumers and businesses alike.